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Ella Fitzgerald Charitable Foundation Brand Identity

Ella Fitzgerald Charitable Foundation 
Very few musicians are known by their first name. Ella is in that select group. 
Our identity uses that fact and also makes references to sound waves and their projection.
One challenge was in making sense of the variety of imagery the foundation was using. Between albums covers, photos of Ella, and photos of the programs, we made the decision that images of Ella were always in black and white allowing, the images from the foundation and Ella’s albums to remain in color.
Ella Fitzgerald Charitable Foundation Brand Identity
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Ella Fitzgerald Charitable Foundation Brand Identity

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